Client: VDJ Law
Industry: Legal Services
Services Provided by CaptivContent: Organic and Paid Social Media Content Strategy
The Background of VDJ Law's Journey with CaptivContentBackground
Grant Van Der Jagt, an experienced attorney, returned to Colorado after practicing law for over a decade in different states. Relocating to a new county, he faced the challenging task of re-establishing his practice, VDJ Law, with minimal client base or reputation in the area. Grant initially attempted conventional marketing methods, like networking events and online platforms, but they proved costly and ineffective for meaningful client acquisition. Frustrated by the low-quality leads generated by these methods, Grant was eager for a solution that would not only attract clients but also establish his authority in the legal field.
The Challenge
Grant’s primary obstacle was building a local client base in an area where he was relatively unknown. Traditional advertising channels like Martindale—a well-known but expensive platform for attorneys—yielded poor quality leads, offering little return on investment. These leads often required extensive follow-up and engagement with cumbersome systems, which diluted Grant’s focus from his legal work. Social media, managed independently, was too time-consuming to maintain. Grant needed a marketing partner capable of creating quality, impactful content that could increase his visibility and generate valuable leads without demanding his constant involvement.
Solution Provided by CaptivContent
CaptivContent designed a tailored social media strategy, focusing on video content, to elevate VDJ Law’s brand image and reach potential clients across Colorado and beyond. The approach involved:
1. Professional Video Production:
CaptivContent’s team collaborated with Grant to create a series of high-quality videos, each positioning him as a knowledgeable and approachable attorney. Over time, Grant gained confidence on camera, transitioning from scripted content to more spontaneous, authentic interactions that resonated with viewers.
2. Targeted Social Media Strategy:
By strategically leveraging platforms like TikTok and Instagram, CaptivContent’s videos showcased Grant’s expertise in different legal areas, reaching an audience that recognized him as an authority. This increased demand for his services, even in regions where Grant had no prior reputation.
3. Consistent Content Delivery:
CaptivContent committed to a consistent posting schedule, ensuring that VDJ Law’s content maintained visibility and continued to attract engagement. The organic reach of these videos grew as they were shared across networks, amplifying their impact.
Results and Impact
The transformation for VDJ Law was nothing short of extraordinary. Within weeks of working with CaptivContent, Grant experienced a significant uptick in client inquiries, with calls coming from various parts of Colorado. The results continued to exceed expectations, with measurable outcomes:
• Client Growth:
VDJ Law’s client base expanded from small local cases (valued at $500–$5,000) to high-value clients, including cases and transactions valued between $5 million and $50 million.
• Staff Expansion:
In response to growing demand, Grant hired four new paralegals and three additional attorneys within a year—a significant leap for his practice.
• Revenue Increase:
With a sustained influx of clients, VDJ Law raised its rates from $165 per hour to $500 per hour. Even at this higher rate, demand continued to outpace Grant’s capacity, necessitating ongoing staffing expansions.
• Exceptional ROI:
One standout client, who first contacted VDJ Law through a TikTok video, provided a $400,000 “tip” for advice that helped rescue their business. This transaction highlighted the unparalleled return on investment Grant achieved through CaptivContent’s video strategy.
Grant’s Perspective
Grant describes his experience as transformative, stating, “The growth has been exponential; the demand for my services is pushing beyond what I ever anticipated.” CaptivContent’s strategy provided not just new clients but a clear trajectory for long-term, sustainable growth. Grant shared, “Clients now see me as the expert, even on subjects where I hadn’t previously positioned myself as such.”
In his own words, Grant highlights CaptivContent’s exceptional service: “Matt and his team provide quality. Nobody wants a poor-quality attorney or videographer. The content CaptivContent puts out is worth every penny.”
Conclusion
For VDJ Law, CaptivContent was instrumental in rebuilding a practice from the ground up, far surpassing initial expectations. Through targeted, high-quality video content, CaptivContent didn’t just help VDJ Law generate leads—they established Grant as a trusted, sought-after authority in his field. This case study exemplifies the power of strategically crafted social media content to deliver results that go beyond clicks and views, achieving substantial business growth and positioning clients as leaders in their industry.