How Clients Find Therapists in 2026 (Google, Directories, and AI)
The modern path to finding a therapist in 2026: Google and local search, directories, and AI tools like ChatGPT, and how to show up in all three.
Simple, practical insights on storytelling, content strategy, and marketing for mission-driven organizations, especially in mental health and addiction.
The modern path to finding a therapist in 2026: Google and local search, directories, and AI tools like ChatGPT, and how to show up in all three.
What HIPAA means for therapy marketing: safe websites and forms, the analytics and ad-tracking pitfalls to avoid, and how to handle reviews.
How therapists can use social media ethically and sustainably: what to post, where the boundaries are, and how to avoid oversharing or burnout.
How marketing differs for solo therapists and group practices, what stays the same, and when it is worth bringing in outside help.
The common reasons a therapy website fails to book clients, from unclear messaging to hidden contact forms, and how to fix each one this week.
A trust-first playbook for mental health marketing: why trust is the whole game, the content that earns it, and how to measure what matters.