Paid marketing delivers quick visibility and faster outcomes. However, organic marketing creates lasting trust and keeps bringing traffic for months or years after you publish content. Social media helps 29.8% of users find new content, which makes both strategies valuable in their own ways. The social ad spending has grown by 27.7% since 2019, with businesses investing over $48 billion in social ads during 2021. These approaches should not compete but work together. The real challenge lies in knowing the right time to use each strategy and how they can support each other to get better results.
