Content marketing plays a pivotal role in mental health care by bridging the gap between expert knowledge and the public’s understanding of complex psychological issues. In this section, the discussion begins with defining content marketing in clear, unambiguous terms and explaining its direct relevance to mental well-being. Content marketing is defined as the strategic creation and distribution of valuable, consistent, and relevant content designed to attract and engage a clearly defined audience with the ultimate aim of driving profitable action. For mental health organizations, this means not only promoting their services but also educating their audience about mental health challenges, treatment modalities, and self-care strategies.
