Ideas That Make People Stop Scrolling

Simple, practical insights on storytelling, content strategy, and marketing for mission-driven organizations, especially in mental health and addiction.

Practical ways therapists can build a steady stream of referrals from colleagues, past clients, and their community, without feeling pushy.
How therapists can use email and newsletters to build trust and stay top of mind, without feeling salesy or breaking
Ten practical, trust-building marketing strategies for therapists and mental health practices, from clear messaging to ethical reviews and helpful content.
The modern path to finding a therapist in 2026: Google and local search, directories, and AI tools like ChatGPT, and
What HIPAA means for therapy marketing: safe websites and forms, the analytics and ad-tracking pitfalls to avoid, and how to
How therapists can use social media ethically and sustainably: what to post, where the boundaries are, and how to avoid