Simple, practical insights on storytelling, content strategy, and marketing for mission-driven organizations, especially in mental health and addiction.
Content marketing plays a pivotal role in mental health care by bridging the gap between expert knowledge and the public’s understanding of complex psychological issues. In this section, the discussion
Research conducted by the Pew Research Center (2022) shows that nearly 70% of online users trust brands that offer informative social media content, with brands achieving up to a 35%
The global health crisis pushed more people to talk openly about mental health on social media platforms like Instagram and TikTok. These conversations run deep and help people feel more
Paid marketing delivers quick visibility and faster outcomes. However, organic marketing creates lasting trust and keeps bringing traffic for months or years after you publish content. Social media helps 29.8%
This guide delivers exactly what you need to build an SEO content strategy that delivers real results in 2025. We break down the process from audience research to content creation,
A content marketing funnel provides a framework that arranges your content into three main stages: Top of the funnel (ToFu), Middle of the funnel (MoFu), and Bottom of the funnel
