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Does your website earn trust, or just ask for it?
Get your free Trust-First Audit. We read up to 15 pages of your website, score it against the framework from our book Marketing is Prevention, and text you a full report in about two minutes.
Get my free auditHow it works
Tell us where to look
Your name, your mobile number, and your company website. That is the whole form. It takes about 30 seconds.
We audit your site
Our engine reads up to 15 pages of your website and scores it across five trust categories drawn straight from the Trust-First framework.
Your report arrives by text
In about two minutes you get a link to your scored report: your overall Trust Score, what is working, and the three fixes to make this week.
Get your free Trust-First Audit
No commitment. No sales call required. Just an honest look at how your website builds trust.
What your audit measures
Five categories, one standard: does your website meet people where they actually are, or where you wish they were?
🧠 Head: Recognition
Does your homepage say what your visitors are already thinking, or just what you sell?
💛 Heart: Empathy
Does your tone disarm hesitation, or pile on pressure? We check every page against the Living Room Test.
🤝 Hand: Next Steps
Do you offer a step, or make a demand? We look for low-pressure paths a nervous first-time visitor would actually take.
📚 Trust-Building Content
Fresh, useful, human content that earns familiarity before anyone is ready to buy.
🛡️ Credibility & Transparency
The quiet signals that tell a stranger you are safe: real contact info, real people, real proof.
Your Trust Score
One weighted score out of 100, a letter grade, three quick wins for this week, and your single biggest missed opportunity.
Built from the book
This audit runs on the Trust-First framework from Marketing is Prevention by Danny Colella and Matt Marrs, drawn from 250+ filmed recovery stories and years of marketing work in behavioral health.
The standard is simple: if someone found your website on their hardest day, would they feel more alone, or less alone?
Questions people ask us
Is it really free?
Yes. The full scored report, no credit card, no strings. If you want help acting on it, we are here. If not, the report is yours to keep.
What happens after I submit?
You get one text with a link to your report, usually within two minutes. We may follow up once to see if it was useful. Reply STOP anytime and we will not text again.
Will a human look at my website?
The audit itself is automated so it can reach you in minutes, and it is built on our team's real framework and rubric. If anything prevents the audit from completing, a member of our team finishes it personally.
My website is not in behavioral health. Does this still apply?
Yes. Trust-first marketing was forged in the hardest trust environment there is, and the principles hold for any business whose customers need to trust before they act. That is every business.