About

We help mission-driven organizations tell stories that make people stop scrolling and start paying attention.

Because if people don’t pause, they’ll never understand your impact.

Who we are

Why CaptivContent Exists

CaptivContent was built for organizations doing important work that deserves more attention than it’s getting.

We saw the same problem over and over. Brands and organizations with real impact were showing up online, but their message wasn’t landing. Not because the mission wasn’t strong, but because the story wasn’t clear, consistent, or easy to feel in a world that moves fast.

So we built CaptivContent around one goal, help your audience pause long enough to understand what you do and why it matters.

Meet the Team Behind

Matt Marrs

Co-Founder and CEO, CaptivContent

Matt Marrs is the Co-Founder and CEO of CaptivContent, a marketing agency built to help mission-driven organizations communicate with clarity and purpose. He brings together brand strategy, video production, and business insight to build content systems that drive real growth, not just attention. Rather than chasing trends, Matt focuses on telling the right story to the right audience in a way that moves people to take action. Known for his practical, systems-driven approach, Matt positions himself less as a guru and more as a guide — helping leaders simplify their message, stay consistent, and create content that reflects the true value of their work.

Danny Colella

Co-Founder, CaptivContent | Video Strategist | Storyteller

Danny Colella is the Co-Founder of CaptivContent, a video strategy and content agency focused on helping mission-driven organizations tell powerful stories that connect. He works alongside nonprofits, recovery centers, and community leaders to bring clarity to their message and create content that builds real trust with the people they serve. Danny helped launch Denver’s largest recovery community and has filmed more than 50 lived-experience stories. With a background in motivational interviewing and storytelling, Danny helps people share their truth in a way that reaches others before crisis hits. He believes marketing shouldn’t feel like pressure or promotion — it should feel like presence, empathy, and real connection. At CaptivContent, Danny helps organizations move beyond flat messaging and disconnected outreach. His work is human, emotional, and strategic — designed to make people feel seen, not sold to.

Matt Marrs

Co-Founder and CEO, CaptivContent


Matt Marrs is the Co-Founder and CEO of CaptivContent, a marketing agency built to help mission-driven organizations communicate with clarity and purpose. He brings together brand strategy, video production, and business insight to build content systems that drive real growth, not just attention. Rather than chasing trends, Matt focuses on telling the right story to the right audience in a way that moves people to take action. Known for his practical, systems-driven approach, Matt positions himself less as a guru and more as a guide — helping leaders simplify their message, stay consistent, and create content that reflects the true value of their work.

Danny Colella

Co-Founder, CaptivContent | Video Strategist | Storyteller

Danny Colella is the Co-Founder of CaptivContent, a video strategy and content agency focused on helping mission-driven organizations tell powerful stories that connect. He works alongside nonprofits, recovery centers, and community leaders to bring clarity to their message and create content that builds real trust with the people they serve. Danny helped launch Denver’s largest recovery community and has filmed more than 50 lived-experience stories. With a background in motivational interviewing and storytelling, Danny helps people share their truth in a way that reaches others before crisis hits. He believes marketing shouldn’t feel like pressure or promotion — it should feel like presence, empathy, and real connection. At CaptivContent, Danny helps organizations move beyond flat messaging and disconnected outreach. His work is human, emotional, and strategic — designed to make people feel seen, not sold to.

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Who we are

Our Mission

To help mission-driven teams communicate with clarity and lead with real stories that build trust.

We believe attention is earned, not demanded. And the fastest path to trust is content that feels human, honest, and intentional.

What We Believe

Clarity comes first

If people don’t understand it quickly, they won’t act on it.

Story beats hype

We focus on truth and emotion, not noise.

Consistency builds credibility

One good post is nice. A clear message over time changes everything.

Your voice matters

We don’t force a brand personality. We help you sound like you.

If your work changes lives, your content should reach more people.

Let’s make it easier for the right people to understand you, trust you, and take the next step.

Send us a message