Simple, practical insights on storytelling, content strategy, and marketing for mission-driven organizations, especially in mental health and addiction.
Social media used to be treated like a distribution channel. Post often. Chase engagement. Keep up with trends. That approach still exists, but it misses what social platforms actually do
When most people think of state lotteries, they picture numbers, jackpots, and maybe the rush
of winning. But for the Colorado Lottery, the challenge was bigger than promoting games.
It started the way it almost always does: a Sunday afternoon, a best friend, and a football game
on the television.
Generative AI is often discussed as a productivity tool, but that framing misses the deeper shift
taking place. What is changing is not just how fast work gets done,
Most brands know video performs well. The statistics are everywhere. What fewer brands understand is why organic video content works differently from almost every other format.
Organic video does not
People rarely talk about why they actually use search engines. They are not looking for content. They are looking for confidence. Reassurance. Proof that the brand they are about to